Build for Search From Day One
Don't retrofit SEO. Architect it into your foundation.
Free Architecture ConsultationYour developer built a beautiful site.
The design is stunning. It loads fast. Looks modern. Mobile-friendly.
But six months later:
The dev says "SEO wasn't in scope."
The agency wants $10K to fix it.
This happens every single day.
Retrofit vs. Built-In SEO
The cost of doing it later vs. doing it right.
The First Year of a New Site
What should happen when SEO is baked in from day one.
Research & Architecture
Keyword research. Information architecture. URL structure planning.
Research & Architecture
Keyword research. Information architecture. URL structure planning.
Development with SEO
SEO requirements in dev spec. Schema implementation. Meta tag templating.
Development with SEO
SEO requirements in dev spec. Schema implementation. Meta tag templating.
Quality Assurance
Technical audit of staging. Content proofreading. Redirect setup.
Quality Assurance
Technical audit of staging. Content proofreading. Redirect setup.
Go Live
Sitemap submission. GSC setup. Indexation request.
Go Live
Sitemap submission. GSC setup. Indexation request.
Foundation Building
Technical refinement. Initial content velocity. Quick optimisations.
Foundation Building
Technical refinement. Initial content velocity. Quick optimisations.
Content Expansion
Content expansion. Initial link building. Ranking momentum.
Content Expansion
Content expansion. Initial link building. Ranking momentum.
Authority Building
Authority building. Content gaps. Competitive positioning.
Authority Building
Authority building. Content gaps. Competitive positioning.
10 Questions to Ask Your Developer
Ask these before a single line of code is written.
How will URLs be structured for products/services/blog?
URL structure affects crawlability and user experience. Changes later require redirects.
How are page titles and meta descriptions managed?
Every page needs unique, editable meta tags. Hard-coded titles are a nightmare.
Will content be server-rendered or client-side JS?
Client-side JavaScript rendering can block Googlebot from seeing your content.
How will you handle canonical tags?
Canonicals prevent duplicate content issues from URL parameters and variations.
Where does the sitemap generate from?
Dynamic sitemaps ensure Google always knows about your latest pages.
How do you handle image optimisation and alt text?
Images need compression, proper formats, and descriptive alt text for SEO.
What's the mobile rendering approach?
Google uses mobile-first indexing. Mobile experience is critical.
How will structured data/schema be implemented?
Schema helps Google understand your content and can enable rich results.
What's the plan for Core Web Vitals?
Page experience is a ranking factor. LCP, FID, and CLS need to pass.
How do you handle 301 redirects if URLs change?
Redirects preserve link equity. You need a system to manage them.
Building a new site?
Get SEO baked in from the start. Free architecture consultation.