Filters are great for users, but a nightmare for bots.
We implement advanced logic for your layered navigation. We control exactly which filter combinations (Brand + Category, etc.) create indexable landing pages and which ones are canonicalized, preventing index bloat and maximizing crawl budget.
Big stores have big problems. We solve them.
From optimizing Varnish caching to configuring Elasticsearch, we ensure your technical foundation can handle thousands of products and concurrent users. We optimise the codebase to ensure fast Time to First Byte (TTFB) globally.
Don't let Google get lost in your catalog.
We manage your robots.txt and meta robots tags with surgical precision. We identify crawl traps and low-value pages, blocking them to ensure Googlebot spends its time crawling your money pages.
Selling globally? You need a global strategy.
We configure Hreflang tags correctly across your store views. Whether you're using subdirectories or ccTLDs, we ensure the right version of your site appears to the right user in the right country.




We conduct a deep-dive audit of your Magento instance. We look for crawl traps, index bloat, and server configuration issues common in large stores.
We configure your layered navigation. We decide which filter combinations should be indexable and which should be canonicalized to prevent duplicate content.
We optimise Varnish caching, Elasticsearch/OpenSearch configuration, and database queries. We ensure your massive catalog loads instantly.
We manage Magento's URL rewrite table. We fix redirect loops and ensure clean, user-friendly URLs for all products and categories.
Upgrading from M1 to M2 or moving to Adobe Commerce? We manage the SEO migration to ensure zero traffic loss during the transition.
Built authority in the competitive tech review space from scratch. 400 keywords in Top 3. Monetized via Amazon Associates.
Captured non-branded traffic and reduced reliance on paid ads. Long-term stability without ongoing spend.