Website Migrations Done Right

Protect your hard-earned rankings when you replatform, redesign, or rebuild.

Free Migration Assessment

Does this sound familiar?

The new site looks amazing. Your dev team shipped on time. The design is fresh. Everyone's celebrating.

Then you check analytics.

Week 1: Traffic down 30%

Week 2: "It'll bounce back"

Week 4: Rankings disappeared

Month 2: Panic sets in

Month 6: Still not recovered

The agency says "migrations are risky." Your dev says "that's an SEO problem."
Meanwhile, 18 months of organic growth just vanished.

It didn't have to be this way.

What Gets Missed

The difference between a smooth migration and a traffic disaster.

Typical Migration

SEO-Led Migration

Typical

Basic Rules

SEO-Led

1:1 URL Mapping

Typical

New URLs, Hope for Best

SEO-Led

Strategic Preservation

Typical

Assume Transfer

SEO-Led

Evaluate & Improve

Typical

Not Considered

SEO-Led

Actively Preserved

Typical

Broken Everywhere

SEO-Led

Equity Flow Protected

Typical

Launch & Hope

SEO-Led

Staged Rollout

Typical

None Exists

SEO-Led

Full Reversion Ready

The Migration Journey

A proven process that protects your traffic.

Week 1-2

Discovery & Audit

Full crawl of existing site. Every URL mapped. Every ranking page identified.

Week 1-2

Discovery & Audit

Full crawl of existing site. Every URL mapped. Every ranking page identified.

Week 2-3

Strategy & Mapping

Redirect rules. URL decisions. Content migration plan. Stakeholder alignment.

Week 2-3

Strategy & Mapping

Redirect rules. URL decisions. Content migration plan. Stakeholder alignment.

Week 3-4

Pre-Launch Testing

Staging environment audit. Redirect testing. Canonical verification.

Week 3-4

Pre-Launch Testing

Staging environment audit. Redirect testing. Canonical verification.

Day 0

Launch Day

Coordinated deployment. Real-time monitoring. Immediate GSC submission.

Day 0

Launch Day

Coordinated deployment. Real-time monitoring. Immediate GSC submission.

Week 1-4

Post-Launch Monitoring

Daily crawls. Ranking tracking. 404 hunting. Index coverage monitoring.

Week 1-4

Post-Launch Monitoring

Daily crawls. Ranking tracking. 404 hunting. Index coverage monitoring.

Month 2-3

Stabilisation

Performance tuning. Edge case cleanup. Authority consolidation.

Month 2-3

Stabilisation

Performance tuning. Edge case cleanup. Authority consolidation.

The 47-Point Migration Checklist

Here's a preview of what we check on every migration.

Complete crawl of production site (all URLs)

Export all indexed URLs from Google Search Console

Identify all ranking pages (positions 1-30)

Map every URL with traffic to new equivalent

Document URL structure changes

Create redirect map (301, not 302)

Preserve meta titles and descriptions

Audit internal linking structure

Check canonical tag implementation

Validate hreflang (if international)

...plus 37 more critical checks covering technical SEO, content migration, and post-launch monitoring.

Get the Full Checklist

Migrations Done Right

Real results from real migrations.

Case Study

E-commerce Migration

15K

Pages Migrated

Traffic Loss

+12%

3 Month Growth

"We migrated from Magento 1 to Shopify with Agents Digital managing the SEO. On launch day, we held our breath. A week later, traffic was up 3%. Three months later, we hit all-time highs."

— Marketing Director, Fashion E-commerce

Traffic Chart Placeholder

Add: GSC screenshot showing
flat traffic through migration

Migrating soon? Let's protect your rankings.

Free 30-minute migration risk assessment. We'll identify what your dev team might miss.