Agents Digital

Website Migrations Done Right

Protect your hard-earned rankings when you replatform, redesign, or rebuild.

Free Migration Assessment

Does this sound familiar?

The new site looks amazing. Your dev team shipped on time. The design is fresh. Everyone's celebrating.

Then you check analytics.

Week 1: Traffic down 30%
Week 2: "It'll bounce back"
Week 4: Rankings disappeared
Month 2: Panic sets in
Month 6: Still not recovered

The agency says "migrations are risky." Your dev says "that's an SEO problem."
Meanwhile, 18 months of organic growth just vanished.

It didn't have to be this way.

What Gets Missed

The difference between a smooth migration and a traffic disaster.

Typical
Basic Rules
SEO-Led
1:1 URL Mapping
Typical
New URLs, Hope for Best
SEO-Led
Strategic Preservation
Typical
Assume Transfer
SEO-Led
Evaluate & Improve
Typical
Not Considered
SEO-Led
Actively Preserved
Typical
Broken Everywhere
SEO-Led
Equity Flow Protected
Typical
Launch & Hope
SEO-Led
Staged Rollout
Typical
None Exists
SEO-Led
Full Reversion Ready

The Migration Journey

A proven process that protects your traffic.

Week 1-2

Discovery & Audit

Full crawl of existing site. Every URL mapped. Every ranking page identified.

Week 2-3

Strategy & Mapping

Redirect rules. URL decisions. Content migration plan. Stakeholder alignment.

Week 3-4

Pre-Launch Testing

Staging environment audit. Redirect testing. Canonical verification.

Day 0

Launch Day

Coordinated deployment. Real-time monitoring. Immediate GSC submission.

Week 1-4

Post-Launch Monitoring

Daily crawls. Ranking tracking. 404 hunting. Index coverage monitoring.

Month 2-3

Stabilisation

Performance tuning. Edge case cleanup. Authority consolidation.

The 47-Point Migration Checklist

Here's a preview of what we check on every migration.

Complete crawl of production site (all URLs)
Export all indexed URLs from Google Search Console
Identify all ranking pages (positions 1-30)
Map every URL with traffic to new equivalent
Document URL structure changes
Create redirect map (301, not 302)
Preserve meta titles and descriptions
Audit internal linking structure
Check canonical tag implementation
Validate hreflang (if international)

...plus 37 more critical checks covering technical SEO, content migration, and post-launch monitoring.

Get the Full Checklist

Migrations Done Right

Real results from real migrations.

Case Study
E-commerce Migration
15K
Pages Migrated
0%
Traffic Loss
+12%
3 Month Growth
"We migrated from Magento 1 to Shopify with Agents Digital managing the SEO. On launch day, we held our breath. A week later, traffic was up 3%. Three months later, we hit all-time highs."
— Marketing Director, Fashion E-commerce

Traffic Chart Placeholder

Add: GSC screenshot showing
flat traffic through migration

Migrating soon? Let's protect your rankings.

Free 30-minute migration risk assessment. We'll identify what your dev team might miss.

We reply fast! ⚡