Case Study
Right2Drive
425% Organic Growth.
425%
Traffic Increase
-60%
Ad Spend
2.5x
Conversions
The Website
The Challenge
Heavily reliant on paid search with spiraling CPAs. The brand needed to capture non-branded organic traffic to reduce acquisition costs and build long-term stability.
The Solution
We executed a comprehensive technical audit and restructured the site's hierarchy to capture high-value 'accident replacement' intent. We also implemented a local SEO strategy to dominate map packs across key locations.
The Result
Organic traffic surged by 425%, allowing the business to significantly dial back paid spend while maintaining lead volume. The channel mix is now healthier and more profitable.
Traffic Growth
Non-branded organic traffic grew from 1,600 to 20,000+ monthly visits, a 1,146% increase.
Keyword Rankings
Achieved top 10 positions for 200+ target keywords.
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