How to Track Your ChatGPT Brand Visibility with Semrush
The way users search is changing. It's no longer just about typing keywords into a search bar; it's about having conversations with AI. ChatGPT has become a primary source of information for millions, and if your brand isn't part of the answer, you're missing out.
Why Track AI Visibility?
Traditional rank tracking tells you where you appear on a SERP. But AI visibility metrics tell you how often your brand is cited as a solution, a source, or an example in generated text.
"In the age of AI, being the 'best answer' is more valuable than being the first link."
Using Semrush to Monitor AI Mentions
Semrush has introduced new features specifically designed for the Generative Engine Optimization (GEO) era. Here's how to use them:
- Share of Model (SoM): Similar to Share of Voice, this metric tracks how often your brand appears in ChatGPT responses compared to your competitors.
- Sentiment Analysis: AI doesn't just mention you; it describes you. Semrush analyzes the sentiment of these mentions—are they positive, neutral, or negative?
- Citation Tracking: Identify which of your pages are being used as sources for AI answers. This helps you double down on high-performing content.
Strategies to Improve Visibility
- Structured Data: Ensure your site uses robust Schema markup so LLMs can easily parse your entity data.
- Brand Authority: AI models favor authoritative sources. Building a strong backlink profile is still crucial.
- Clear, Direct Answers: Structure your content to answer questions directly. This increases the likelihood of being picked up as a snippet or citation.
To dive deeper into optimizing for these new engines, read our article on Optimizing for AI Search Results in 2026.
